entertain me

Telstra - Ostraya's formerly publicly owned telecommunication's giant- has opened a premium Melbourne retail outlet: T [Life]. Communists, as the colloquial wisdom runs, prefer to drink herbal T- lets shorten Tea, for marketing purposes, to T- because they don't like proper T. Telstra prefer to place life in brackets behind the T their company logo drinks, and me, naturally for any advertising expert, follows in brackets after any mention of entertain. I'm not sure whether life and me are thus quietly subordinated, within the Symbolic, to a Name of the Father adhering in T and entertain, although a good cup of T can be entertaining, but is less so if one drinks merely out of fear. But what becomes forgotten in all this is the anthropocentrism of telecommunicative technologies, ergonomically speaking. For horses, although insultingly measured in hands, have no hands, and hooves are certainly something no mobile telephone manufacturer considers when designing telephone ergonomics.


Hence a quiet protest appeared amongst the entrance to T [life], which we were fortunate enough to capture the results of. The communicative technology here utilised against anthropocentric telecommunicative devices is, like the body, much more ancient and reliable than the all-too contemporary technologies it critiques. And there is no contract involved, which means no credit check! But horses, like all who have a cultured stomach, are also very sensitive to art and art history. But we shall allow the audience to decide on whether or not the critique is naively avant-garde or ironically sentimental, or just plain horsing around.